Privacy Policy

Bathelement (“we”, “us”, or “our”) operates the website bathelement.com. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you visit our website, place an order, or interact with us in any way. Please read this policy carefully. By using our website, you consent to the practices described herein.

This policy is compliant with the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, as applicable in India.

1. Information We Collect

We collect information you provide directly and information gathered automatically:

a) Information You Provide

• Full name, email address, phone number, and billing/shipping address when placing an order
• Account credentials if you create an account
• Payment information (processed securely by our payment partners — we do not store card details)
• Messages you send via our contact form or email
• Preferences and feedback you share with us

b) Information Collected Automatically

• IP address, browser type, device type, and operating system
• Pages visited, time spent on pages, and links clicked
• Referral source (how you arrived at our site)
• Cookie identifiers and session data

2. How We Use Your Information

• To process, fulfil, and communicate about your orders
• To create and manage your account
• To send transactional emails (order confirmation, shipping updates, receipts)
• To send promotional communications, where you have opted in
• To detect, investigate, and prevent fraudulent transactions and abuse
• To improve our website, products, and customer experience
• To comply with applicable legal and regulatory obligations
• To respond to your enquiries and provide customer support

3. Sharing Your Information

We do not sell, rent, or trade your personal information. We share it only in the following limited circumstances:

• Service Providers: Shipping carriers, payment processors, and email service providers who assist us in operating our store. They are contractually bound to protect your data.
• Analytics: Aggregated, anonymised data may be shared with analytics tools to understand website usage.
• Legal Requirements: When required by law, court order, or government authority.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred. You will be notified via email and/or a prominent notice on our website.

4. Cookies and Tracking

We use cookies and similar tracking technologies to enhance your experience. Cookies are small data files placed on your device. You can control cookie settings through your browser. Disabling cookies may affect some functionality of the website.

Types of cookies we use:

• Essential Cookies: Required for the website to function (e.g. cart, session management).
• Analytics Cookies: Help us understand how visitors interact with the site.
• Marketing Cookies: Used to deliver relevant advertisements (only with your consent).

5. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. Order records are typically retained for 7 years for accounting and legal compliance. You may request deletion of your account data at any time (see Section 7).

6. Data Security

We implement industry-standard security measures including SSL encryption, secure payment gateways, and access controls to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee absolute security.

7. Your Rights

You have the following rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data, subject to legal obligations.
• Opt-out: Unsubscribe from marketing communications at any time via the unsubscribe link in any email.
• Portability: Request a portable copy of your data in a commonly used format.

To exercise any of these rights, email us at care@bathelement.com. We will respond within 30 days.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Children's Privacy

Our website is not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal information, please contact us and we will delete it promptly.

10. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated “Last updated” date. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

11. Contact Us

For any privacy-related questions, concerns, or requests, please contact us: